FOR IMMEDIATE RELEASE REALERA INC. INTRODUCES WORKFLOW ENABLED UPDATE OF FLAGSHIP PRODUCT

Los Angeles, November 1, 2007 - RealEra Inc., a leading provider of software and services for the real estate industry, today announced that its flagship product, RealEra 3.0, has now been enhanced to better support its users in the three main workflow functions of portfolio management: asset management, capital management, and pipeline management. Working closely with its customers over the past year, RealEra Inc. was able to streamline the user interface and divide all of the product features into major workflow functions in order to improve user productivity.

All current RealEra customers will be offered this edition of the product as a free upgrade.

RealEra Inc., based in Los Angeles, California, is a leading provider of Internet-enabled information system software for the commercial real estate industry. RealEra’s technology empowers real estate portfolio managers to actively manage their assets with greater speed, accuracy and efficiency than ever before.

For additional information on RealEra Inc. or its products, please visit the company's web site at www.realera.com or email information@realera.com. For more information, reporters may contact:

Brian Chang
RealEra Inc. (310) 694-3829
Email: brian.chang@realera.com
Web: www.realera.com